How to turn health and wellness into a scalable tech venture?

Filip Wiqvist, CEO ● May 27th, 2025

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Filip Wiqvist, CEO at Bruce Studios. Filip shares how Bruce Studios is transforming the fitness industry by merging digital innovation with a human-first approach. Also he shares how AI is reshaping everything from studio onboarding to product development, and why understanding your data is critical to scaling successfully.

Episode highlights:

  • How to scale a business across borders while keeping culture intact

  • The role of AI and automation in onboarding, growth, and operations

  • Why data and customer obsession are key to successful scaling

  • When and how to outsource without losing control of your product

  • The importance of creating a psychologically safe space for your team

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.

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