How to move from pricing theory to a practical, profitable platform?

Arian Oosthoek, Co-founder ● Sep 2nd, 2025

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Arian Oosthoek, co-founder at SYMSON, to explore how AI can transform pricing strategy for mid-market companies. He shares how SYMSON grew from an academic project into a scalable SaaS platform built for flexibility, control, and practical implementation. Arian reflects on early market resistance, the rise of AI-driven demand, and the technical decisions that helped Simpson scale across industries.

Episode highlights:

  • What companies get wrong when implementing pricing algorithms

  • How to overcome early market resistance and scaled adoption

  • Why timing matters in AI product adoption

  • The strategic limits of outsourcing in high-context domains

  • What “hyperlearning” means and how it powers continuous pricing optimization

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.

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