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Our AdTech solutions let advertisers get better results with less effort
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Advertising Technology, abbreviated AdTech is a suite of advanced software and tools that assist with advertising campaign planning, implementation, management, and tracking. Such solutions are widely used to optimize all digital advertising processes, save time, and provide technology-driven accelerated opportunities to launch more efficient advertisement campaigns that boost sales.Devico is a trusted AdTech software development company that for over a decade has collaborated with advertisers, media agencies, publishers, intermediaries, and service providers and crafted for them sophisticated solutions that reinforce their AdTech ecosystem. If you are searching for a reliable AdTech development partner, we are at your disposal. Our proven track record lets us clearly understand industry standards and provide unique AdTech solutions development services.
These days it is impossible to get desired results in advertising without leveraging modern technologies. AdTech solutions really change the game by providing the following benefits:
Data is a competitive advantage. AdTech platforms deliver real-time analytics on huge volumes of data from different sources, generate timely, comprehensive reports that support decision-making, and build accurate customer models. All of these are of vital importance as gained insights let specialists design efficient advertising strategies and campaigns.
It’s a well-known fact that the “one-ad-fits-all” approach is not efficient at all. Powered by data analytics, modern AdTech software enables advertisers to easily segment an audience according to its preferences and behavior patterns and target each segment with the most appropriate ad which increases the chance of purchasing an advertised product..
The key benefit of using AdTech software is that it automates multiple tasks and helps save time and effort. Instead of performing repetitive and time-consuming tasks, ad experts can concentrate on more critical or creative activities which drive awareness. Consequently, a business can receive impressive results within a short period of time.
AdTech solutions are a must for enabling more efficient use of ad budgets. With such software in place, advertisers publish the right content at the right time to the right audience. With this approach, the ad budget is spent wisely and for the right reasons.
Modern AdTech solutions connect all advertising channels and manage them effectively and in an orchestrated manner. As a result, clunky, irritating, and discordant ads are a thing of the past. Instead, cross-platform uniformity and harmonization give an opportunity to reach out to an audience consistently and logically.
With advertising technology, it is easy to monitor the course of ad campaigns and their final results. The software can provide data on the number of users who have seen an ad, clicks on that ad, and purchases made.
Last but not least, AdTech solutions help to deliver a high ROI, allowing ad teams to create more efficient ad campaigns that bring tangible results. Moreover, accurate campaign success measurement gives an opportunity to identify all flaws, gaps, and strengths and design future ad campaigns with better strategies in mind based on that feedback.
At Devico, we strive to cover all needs of our clients and provide the following AdTech software development services:
The Devico team leverages its rich technical experience and deep domain expertise to consult our clients on the best ways to refine their existing AdTech solutions or develop new ones from scratch. In both cases, it can be difficult to understand what to start with and what may be required for it, but our experts can prepare a detailed roadmap for you.
With a proven track record utilizing modern technologies like AI, ML, Big Data, BI, and others, our highly skilled developers build sophisticated and powerful AdTech solutions that help advertising teams handle a wide range of related tasks efficiently and quickly. Whether you wish to build an MVP or a full-featured project, our team is at your disposal and ready to guide you throughout the whole development process.
We can help you to integrate third-party services like Google Analytics, Salesforce, Facebook and other META products, and other platforms and social nets so that your AdTech software can provide you with a whole suite of helpful tools that you may need to deliver great results.
Devico has a proven track record of developing AdTech solutions of diverse types and sophistication. Our qualified team can implement any functionality to solve your AdTech challenges. Thus, here are the main types of AdTech software that we deliver:
These powerful AI-based platforms help when it comes to creating and testing ad creatives and social media post creatives. Using them, advertisers can complete these tasks quickly and with minimum fuss. With their help, it is also possible to create and efficiently manage a whole digital ad campaign.
These powerful AI-based platforms help when it comes to creating and testing ad creatives and social media post creatives. Using them, advertisers can complete these tasks quickly and with minimum fuss. With their help, it is also possible to create and efficiently manage a whole digital ad campaign.
A customer data platform stores extensive data about customers. It collects first-party data from previous interactions with customers via social posts, emails, a mobile app, or a website and organizes it into customer profiles. Using these profiles, it is possible to make informed decisions on what media formats or ad content to use when serving a particular customer.
Software of this kind is similar to a Customer Data Platform but more complicated as it works on inference and not just on primary data. It collects both first-party and third-party data from the most diverse sources, including websites, mobile apps, social networks, CRMs, etc., and analyzes it. Using the power of big data and artificial intelligence, these platforms identify trends, reveal behavior patterns, segment audiences, and so on. Due to this, advertisers are able to know an audience better and consequently improve targeting and increase campaign performance.
This AdTech solution enables end-to-end ad campaign management without the assistance of third-party agencies. With its help, it is easy to create and manage ads across diverse channels and receive real-time analytics. Among its advantages are complete control, flexibility in budgeting and targeting, and cost-saving opportunities.
This software stores ad creatives, uses targeting technologies to deliver the right ads to the right websites, mobile apps, and other channels, and tracks the performance metrics of each ad. This is a great tool for campaign management and optimization, while automated ad distribution speeds up the process and lifts the burden of content management from the ad team.
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AdTech software development is a process of building software solutions that revolutionize the advertising domain by automating and streamlining ad campaign planning, creation, management, tracking, and optimization.
Depending on the AdTech software type, the complexity of algorithms, the number of integrations, team size, and other factors, AdTech software development can take from several months to a year.
There are also myriads of factors that affect the cost of AdTech solution development. It can range from dozens of thousands to millions of US dollars.
AdTech solutions use modern technologies like AI, big data, and BI to analyze customer data and create highly efficient targeted ad campaigns. Moreover, these solutions also provide assistance with ad creative creation, ad space purchase, and ad campaign planning, management, and tracking.
With a pan European talent pool, Devico brings together the continents best talent and makes them available for you
