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Why Investing in Women's Health App Development is a Wise Decision

In recent years, there's been a noticeable surge in demand for femtech solutions.

Femtech refers to technological innovations designed specifically to address women's health concerns.

Today's women, irrespective of age, are increasingly conscious of their health and quality of life. They understand that their professional and personal success heavily depends on their physical and psychological well-being. According to Grand View Research, women's health tracking apps rank as the 4th most popular type of mHealth app among women and 2nd among teenage girls.

Furthermore, an analysis of the femtech market indicates that it's a profitable sector for investment.

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Our Services for Women's Health App Development

  • Women's Health App Design

  • Women's Health App Development

  • Women's Health App Maintenance and Support

Women's Health App Design-image

Our experienced UI/UX designers, who have worked on numerous femtech projects, understand that such products don't have to be filled with all shades of pink. We aim to create aesthetic, intuitive, stylish, and engaging designs. Prioritizing privacy and comfort, our designs take into account women's preference for discretion when using the app, ensuring users don't feel embarrassed when receiving a notification or using the app in public.

Femtech market size worldwide from 2021 to 2030

According to the data, the femtech market had a global worth of approximately 55 billion USD in 2022. This figure is projected to nearly double, reaching 103 billion USD by 2030.

Moreover, it's worth noting that femtech is still a relatively new field with numerous unmet needs and opportunities. Startups focused on women's health app development can take advantage of these gaps to offer innovative solutions. This potential for growth is supported by research from McKinsey, as shown in the graph below.

Gaps in the femtech market

Oncology, gynecological infections, menopause, and contraception are areas of particular interest.

Therefore, we can confidently conclude that investing in women's health app development is a smart decision, reinforced by several key factors:

  • The momentum of mHealth solutions and women's health apps is growing steadily
  • Women are becoming increasingly conscious of the importance of early disease detection for effective treatment, leading to an enhanced focus on health, safety, and lifestyle
  • In developing economies, interest in reproductive health and sexual empowerment among women is surging
  • The femtech market presents many untapped opportunities that startups can leverage

If these points aren't persuasive enough, consider that Apple Inc., in June 2019, introduced Cycle Tracker, a menstrual cycle tracking software compatible with Apple’s Health App and Apple Watches. In 2021, the company also added safe pregnancy workouts to its fitness software. As you're likely aware, Apple doesn't invest in areas unless a high ROI is anticipated. Therefore, if Apple Inc. invests in femtech, it’s a strong signal for others to follow suit.

Key Features of Women's Health Apps

While unique functionalities can give your women's health app a competitive edge, it's also essential not to overlook basic features. Here are some recommended features to consider:

Onboarding

For the signup process, users can either use the traditional approach (email address and password) or sign up via social media. When a user launches the app, provide coach screens or guiding overlays to smoothly onboard them and help them quickly understand how your app works.

User Profile

Each user should have their own profile where they can add basic data such as their name, age, height, weight, and last period dates. This helps deliver relevant, personalized, and useful content to each user.

Menstrual Cycle Tracking

This is a fundamental feature expected in women's health apps. It allows users to effortlessly track their periods, PMS, and cycle range. Users just need to log the start and end of their periods.

Integration with Wearables

Integrating the app with wearable devices is an excellent way to gather more data on users' vitals and provide more accurate readings. It also helps create a more engaging app experience.

Symptom Tracking and Analysis

You can ask users to log various symptoms such as mood swings, insomnia, cramps, acne, backache, headache, and color and amount of discharge. This helps women learn more about their health and bodies. AI and ML algorithms can analyze logged data, generate reports, alert users about abnormalities, and predict how a user might feel at different phases of their menstrual cycle.

Notifications

Notifications keep your app users informed and engaged. They are invaluable for reminding women to take their pills, prompting them to log symptoms, presenting personalized offers, informing them about the beginning of a new cycle phase, etc.

Data Sharing

Women's health apps store health data and stats that can provide insights to doctors if a user has specific health concerns. Data sharing, therefore, is extremely useful. Many apps also allow women to share their personal data with partners to initiate discussions and address sensitive subjects, which can help strengthen relationships.

Online Consultations

While AI-powered apps can provide alerts or helpful tips, they can't replace doctor consultations. Therefore, provide women with the ability to reach out to healthcare specialists when certain health concerns arise. Collaborate with doctors who can provide online consultations within your women's health app.

Types of Women's Health Apps We Design:

At Devico, we build a variety of health-tracking applications catering to multiple women's health needs. The main types of femtech apps developed by our team include:

Period Trackers

These apps help women monitor their menstrual cycle and track fertile days, making them crucial for women planning to conceive or those aiming to avoid an unwanted pregnancy. They collect data on past period dates, PMS symptoms, sleep patterns, cervical fluids, etc., predicting the next period dates, fertile days, and user feelings during specific phases of the menstrual cycle.

Pregnancy Trackers

While not a substitute for professional medical care, these apps can guide expecting mothers through pregnancy and prepare them for parenthood. They can monitor week-by-week baby growth and bodily changes, providing a wealth of educational content and health-related tips.

Birth Control Apps

These apps assist women in identifying the fertile days of their cycle—i.e., when they should abstain from intercourse if they don't plan on pregnancy. The apps provide alerts on fertile days and reminders to take contraceptive pills.

Breast Health Control Apps

Breast cancer is the most common cancer diagnosed in women. Early detection improves treatment outcomes. Breast health control apps enable women to focus on their breast health and prevent cancer, providing self-examination instructions, trackers for breast lumps and pains, and more.

Personal Care Apps

These apps cater to women's specific concerns about their skin and hair. They offer numerous tips on improving skin and hair health, facilitate video consultations with professional dermatologists and trichologists, and provide an in-app shop for skincare and haircare products.

Mental Health Apps

It's widely known that women are more susceptible to mental health issues such as anxiety, trauma, and depression. Mental health apps can connect women with professional mental health specialists, provide helpful advice, and assist in mood management.

Period Trackers

These apps help women monitor their menstrual cycle and track fertile days, making them crucial for women planning to conceive or those aiming to avoid an unwanted pregnancy. They collect data on past period dates, PMS symptoms, sleep patterns, cervical fluids, etc., predicting the next period dates, fertile days, and user feelings during specific phases of the menstrual cycle.

Healthcare Software Security Standards and Certifications

Our healthcare software development services are provided in strict compliance with the key global healthcare industry regulations, standards and best practices. So you can guarantee the security of your solutions and ensure your sensitive patient information and clinical data is kept safe. Our healthcare security expertise encompasses:
  • Understanding of health information privacy standards (GDPR, HIPAA, HITECH);
  • Experience with healthcare standards (e.g., HL7, FHIR, CDA, DICOM, ICD, ICPC-2);

Compliance with:

  • ISO 9001:2015 Quality Management Systems
  • ISO 20000:2018 IT Service Management systems
  • ISO 27001:2013 Information Security Management Systems

Women Health App Development Process

Step 1

Discovery

At this stage, our specialists get acquainted with your idea, needs, and available project documentation. This knowledge helps them to craft a comprehensive vision of a product, make a rough estimation in terms of the required time and resources, and make up a web app development roadmap

Step 2

Planning

The team identifies the most appropriate tech stack, defines software architecture, and uncovers possible risks along with the ways of their mitigation

Step 3

Design

To create designs that your audience will adore we take into account multiple factors like simplicity, intuitiveness, aesthetics, mobile responsiveness, and many more. Your business needs are also within our focus, therefore created designs are SEO-friendly, represent your brand identity, and translate your messages to a target audience

Step 4

Development

As a rule, we apply the Scrum development methodology suggesting iterative product development. This approach helps to establish a resource-effective and time-efficient workflow

Step 5

Quality Assurance

A comprehensive set of manual and automated tests is performed to check your tailor-made web app inside out and make sure that every single component works as intended

Step 6

Deployment

Your web application is launched and all the required infrastructure is set up

Step 7

Maintenance

Our web development consultants are available to you for any further modernization, maintenance, updates, or consultation

What our customers say

Live Event Management Software for Modern Event Organizers

Having had bad experiences in the past, I was most impressed by the communication of the engineers and the Devico management. They were great partners and worked well to help us achieve our project goals. They provided flexibility when needed and helped us keep our project on schedule.

Threat hunting is no longer an art. It's a SCIENCE.

I was completely satisfied. They were very flexible and adaptive to our changing needs. I find them responsible and quick to deliver. I can't identify any areas of improvement.

Our hiring process

In order to have indeed brilliant specialists on the team, we are always super-scrupulous about our hiring process suggesting six steps:

  • The formation of the requirements for a jobseeker;
  • A thorough review of resumes;
  • A screening interview with our HR specialist;
  • English level assessment;
  • Soft skill assessment;
  • A technical interview with a team lead;
  • Getting a job offer;
  • A warm welcome to our team.

Our employees are our most valuable asset which is why we always take the time to hire only those who are the best fit.

Frequently asked questions

When developing a women's health app, you should always consider users' needs and expectations, data security, ease of use, a non-intrusive design, and the inclusion of educational content.

Our team requires some time to fully understand a client's needs and requirements and to assemble a well-suited development team. Typically, this process takes up to two weeks.

The time required for women's health app development varies depending on several factors, including the complexity of the app, the intended platform, the size and composition of the development team, among other things. If you provide us with the specifics of your project, we would be more than happy to give you a time estimate.

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