Marketing Operating System
A platform for marketing orchestration, data collection, omnichannel campaign activation, and optimization.
Project Description
Our customer wanted to create a platform that would enable marketers to run their campaigns across all ad-tech and mar-tech platforms of the marketing ecosystem using just a single web interface. Therefore our main tasks were to provide integration with numerous media platforms and build a responsive and rich user interface.
Solution
With respect to the requirements and objectives to be achieved, React.js was considered as the most appropriate front-end JavaScript library for this project development. However, forms in React are rather verbose; that is why we additionally used Formik, which is a simple and easy to use form library. Working on data tables, we applied React Table that enabled us to create a powerful datagrid experience, having total control over markups and styles. Data exchange between front-end and back-end was provided with REST API, while Redux + ReduxSaga were used for data storage.
Result
Our team created a fantastic GUI providing a premium look and feel as well as a great user experience, and implemented the following features:
1Emailing;
2Report generation and printing;
3Integration with more than one hundred external services, including Youtube, Facebook, and Instagram;
Client and Business Goals:
- Provide marketers with a solution for effective and easy management of multiple campaigns across various digital channels
Collaboration Overview:
- Engagement Model: Dedicated Development Team
- Team Size: 7 Developers
- Project Management Methodology: SCRUM (SAFe)
Technologies Used:
React.js
Redux + ReduxSaga
React Table
Project Highlights:
React TableFormik